The founder and CEO of a restaurant chain notorious for its scantily-clad female wait staff has decided to get some more exposure for his brand by purchasing a deserted Texas town and renaming it after his business – Bikinis. Doug Guller, the millionaire behind ATX Brands, bought the town of Bankersmith through Craigslist and changed its name in honor of his Texas-based ‘breastauarant’ empire.
The town was first established in 1913, when the San Antonio, Fredericksburg and Northern Railroad laid tracks between Fredericksburg and Comfort, according to the Huffington Post. While the town has never boasted a large population, about 20 people called Bankersmith home between 1949 and 1961, according to the town’s website.
Guller has not revealed how much he paid for the depopulated municipality, but promised in a press release that ‘Bikinis, TX will be a world class destination.’